Thank you for being part of Genentech’s Field Medical Session

Field Medical,
Are you Future Ready?

This presentation focuses on the transformative power of artificial intelligence and the necessity of personal disruption within the healthcare and biotechnology sectors. The speaker argues that we are entering an "agentic era" where software shifts from mere content generation to autonomously executing complex tasks. However, the talk warns that as technology makes life more efficient, trust becomes the rarest asset, necessitating "crafted friction" to maintain meaningful human connections. Ultimately, leaders are encouraged to overcome their fears by becoming proficient in these tools, ensuring they foster a culture deeply committed to both innovation and care.

The After Show

In the latest episode of The After Show, hosts dive into Shawn Kanungo's thought-provoking session at Genentech’s Field Medical Session

KEY TAKEAWAYS (an AI-Output with Hallucinations)

MY #1 USED AI TOOL

  • Wispr Flow - I don’t type anymore, I just voice everything

AI AGENTS & AGentic workflows

  • Claude Code / Claude Cowork - The best AI General Agent today with Opus 4.6

  • Atlas - AI Browser by OpenAI

  • n8n - Workflow automation

  • Comet by Perplexity - Best Agentic Browser - browse the internet with AI and get stuff done

  • Lindy - Build an AI agent - great for AI automation

LLM

  • Gemini 3 - The Best LLM on the planet right now

  • OpenAI’s Deep Research - Absolutely the best research tool out there right now

  • Manus - Most comprehensive AI agent in my opinion

  • Claude Skills - Claude Skills is the best skills agent - this allows to be more deterministic with your agents.

Text-to-App

  • Lovable - Build any app with agentic reasoning (best at front-end)

  • v0 by Vercel - Text-to-Webpage (really good front-end)

  • Replit - Idea-to-App (best for full app)

Text-to-IMAGE/VIDEO

Research & other

  • NotebookLM - Research and the two AI podcast hosts that you see above :)

  • Google AI Studio - Real-time AI co-presence

  • Clay - AI Outbound Sales | Generating lists of emails and sending cold outreach

Briefing: Innovation, AI, and the Agentic Era

Executive Summary

The modern organizational landscape is transitioning from a digital era of data storage to an "Agentic Era" driven by autonomous artificial intelligence. This shift requires a fundamental reimagining of professional roles, specifically within field medical teams. The core challenge is not merely adopting new tools but disrupting established identities and successes to become "future-ready."

Critical takeaways include:

The Agentic Revolution: AI is shifting from a tool for content creation (summaries and research) to a "System of Action" capable of autonomous, 24/7 execution of complex tasks.

Redefining Power: Knowledge and scientific expertise are no longer sufficient differentiators. True power now resides in "High Agency"—the ability to innovate, build trust, and take bold action.

The Strategic Use of Friction: While the world demands convenience, organizations must choose between being "fast and frictionless" or "meaningful and magical." Professional value is increasingly found in slowing down to provide human-centric, high-craft experiences.

The Necessity of Self-Disruption: To remain industry leaders, teams must move beyond optimizing existing processes. They must be willing to "let go" of the ego associated with past successes and adopt a "rookie" mindset.

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The Agentic Era: From Content to Action

The evolution of artificial intelligence has moved beyond the "text box" era characterized by ChatGPT’s early iterations. The current phase, termed the "Agentic Revolution," marks a shift in how software interacts with human workflows.

Defining Agency in AI

Autonomous Execution: Unlike predefined recipes or simple workflows, true agents are autonomous, "always-on" systems that work 24/7 to get things done.

Systems of Action: For decades, software served as an elegant way to store, maintain, and retrieve data. Modern AI represents a "system of intelligence" that can action ideas without constant human oversight.

Integration and Context: New tools (such as Anthropic’s Claude Code) can work directly within local files and folders, possessing full context to execute complex projects like researching job KPIs or building comprehensive PowerPoint decks automatically.

The Displacement of Skills

Idea as the Primary Skill: In a world where technology handles execution, the most critical skill is the ability to generate and refine ideas.

Invisible Technology: The future of technology is "frictionless" to the point where users do not need to understand the underlying applications. Technology should simply achieve the desired outcome, rendering the "how" irrelevant to the user.

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Redefining Value: Knowledge vs. High Agency

As AI copilots become ubiquitous, the traditional belief that "knowledge is power" is becoming obsolete. The document argues that even high-level scientific and medical expertise is no longer enough to maintain a competitive advantage.

The Shift in Power Dynamics

Old Paradigm

New Paradigm

Knowledge and Science

Hunger and Boldness

Expertise-based Authority

Action-oriented Innovation

Institutional Titles

Personal Brand and Trust

Overcoming the Fear of Displacement

Fear of AI is often rooted in a lack of immersion. The analysis suggests that individuals who actively engage with the technology move from feeling threatened to feeling empowered.

Professional Proficiency: Immersion leads to the realization that AI is a tool for building and creating, rather than a replacement for human livelihood.

The "Dangerous" Skillset: Professionals are encouraged to "work scared" until they develop the skills necessary to become "dangerous" (highly proficient and effective) in the new landscape.

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Strategic Framework: The "Friction" Paradox

The rising baseline expectation for convenience has turned most interactions into transactions. To avoid the "black hole of mediocrity," organizations must deliberately choose their strategic positioning.

Fast and Frictionless vs. Meaningful and Magical

The Frictionless Model: Companies like Amazon or McDonald’s win through speed and the elimination of obstacles.

The Craft Model: Organizations like Hermès or the Four Seasons win by slowing things down. They focus on craftsmanship, experience, and "friction"—the moments that make an interaction memorable and human.

Application to Field Medical: Field medical professionals are categorized as "caregivers." Their value proposition is inherently human and rooted in trust and relationships, which often requires slowing down rather than prioritizing speed.

The Experience as the Brand

In an AI-driven world, a brand is not a logo or a mission statement; it is the "story embedded in the hearts and minds" of the customers. Trust is built on two pillars:

1. Incredibly reliable technology.

2. People who feel deeply cared for.

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Cultivating a Culture of Innovation

Creating a culture capable of navigating disruption requires two fundamental ingredients: a deep commitment to people and a willingness to embrace failure.

High Agency Individuals

The most critical skill for the next decade is "High Agency." A high-agency person is:

• An architect of their own outcomes.

• Someone who acts without waiting for permission.

• Focused on execution and building trust rather than relying on titles or institutions.

The Challenge of Self-Disruption

The document posits that the most difficult transition for a successful organization is moving from "100 to 0"—reimagining oneself as a rookie after 50 years of success.

Letting Go of Ego: Success often creates a "healthy ego" and a badge of experience that can become a barrier to navigating era-shifts.

Gratitude and Burial: To move forward, professionals must show gratitude for their past work and then "bury" it, recognizing that the strategies that led to past success are insufficient for future challenges.

Continuous Experimentation: Disruption is not a one-time event but a series of small, continuous experiments aimed at challenging the status quo.

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