Innovation and Laughter: Why Being Mocked Means You’re Onto Something

Whenever I’ve tried to do something bold, unconventional, or new, there’s always been one reaction I could count on: people laugh. They dismiss it, mock it, or call it unrealistic.

But here’s the truth: if they’re laughing, I know I’m probably onto something.

Innovation disrupts the way things have always been done. It challenges comfort zones, and that naturally makes people uncomfortable. Their laughter isn’t really about me, it's about how my ideas force them to rethink the world.

Innovation Always Starts with Laughter

Every great idea, every industry shift, every bold experiment begins with some version of this reaction: “That’ll never work.”

People laugh because innovation disrupts the norm. But ridicule isn’t a reflection of the idea’s worth, it's simply a natural response to change.

Think about it: some of the biggest features we now take for granted, like stories on every social platform, were once mocked. Today, they’re everywhere. So if they’re laughing at your idea, you’re probably onto something.

Innovation Is Lonely and Uncomfortable

Walking the innovation path isn’t glamorous. It’s often lonely and uncomfortable because you’re stepping into uncharted territory. While others stay safe in the familiar, you’re out there experimenting.

But I’ve realized that this discomfort is exactly what sets innovators apart. It’s proof you’re exploring new ground.

Don’t Go Alone: Bring People With You

One of the smartest things I’ve discovered is the power of involving others. When you bring people into your process, they stop being passive critics and start becoming collaborators. Instead of laughing at you, they begin laughing with you.

That’s why storytelling is so powerful. Just look at how stories on Instagram or Snapchat exploded in popularity. People are wired to share their journeys. When I share mine, I create empathy, connection, and support, and you can too.

A Chance Encounter That Changed Everything

I’ll never forget an unexpected meeting I had with Harbir Sian at the Toronto airport. What started as a random encounter turned into a meaningful opportunity. It reminded me that innovation isn’t just about ideas, it’s about people. Sometimes, connections, even random ones, can spark collaborations and open doors you never imagined.

From Mockery to Celebration

Here’s the irony: the same people who once laughed at your ideas often end up celebrating them later. The ridicule fades, and recognition takes its place. What starts as skepticism can evolve into admiration once your results become undeniable.

Keep Going, Even When They Laugh

If you’re building something new, you will be laughed at. It’s inevitable. But that’s not a reason to stop. In fact, it’s a signal you’re doing something that matters.

Innovation demands resilience. It demands discomfort. And above all, it demands that we keep going, not despite the laughter, but because of it.

So the next time someone mocks your idea, smile. You just might be on the verge of something extraordinary.

Frequently Asked Questions

1 - Why does innovation require stepping out of comfort zones?

Innovation means trying new things, and that rarely happens in your comfort zone. Staying safe keeps you from growing. To create something fresh, you have to take risks, explore the unknown, and face discomfort. That’s where real breakthroughs and big ideas usually come from.

2 - How can innovators stay motivated when others doubt them?

When people doubt you, it’s easy to feel discouraged. The key is to focus on your vision and remember why you started. Break your big idea into small steps and celebrate progress. Many great ideas were laughed at first, but persistence turned them into success stories.

3 - What role does failure play in innovation?

Failure isn’t the opposite of innovation, it’s part of it. Every failed attempt teaches you what doesn’t work and points you closer to what does. Innovators who see failure as feedback, not defeat, stay stronger and often discover the most powerful ideas through trial and error.

About the Author:

Shawn Kanungo is a globally recognized disruption strategist and keynote speaker who helps organizations adapt to change and leverage disruptive thinking. Named one of the "Best New Speakers" by the National Speakers Bureau, Shawn has spoken at some of the world's most innovative organizations, including IBM, Walmart, and 3M. His expertise in digital disruption strategies helps leaders navigate transformation and build resilience in an increasingly uncertain business environment.